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The Start2Act project: linking workplace behavioural change to energy efficiency

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The H2020 project, START2ACT, aims to reduce residential energy consumption in the EU via changing the behaviour of consumers in their everyday lives by approaching them at their workplace.


With a focus on European start-ups and young SMEs, the project aims at triggering action of young entrepreneurs and their emerging enterprises as well as by the owners and staff of young SMEs to introduce energy efficiency measures within their daily routines. Even though each start-up and SME consumes relatively small energy amounts, the collective environmental impact of 20 million SMEs in the EU is massive, contributing to 64% of environmental impact. Active engagement of start-ups and young SMEs is essential in order to reach the 20-20-20 EU goals, not to mention the is market potential for almost all enterprises to cost effectively reduce their energy consumption.


START2ACT will unleash the potential of energy savings at European start-ups and young SMEs via a set of innovative educational and capacity building measures. A key area of intervention to increase energy efficiency through behavioural change is office equipment, the fastest growing energy user in the business world, consuming 15% of the total electricity used in offices, which is expected to rise to 30% by 2020.


One of the important features of the START2ACT projects is the Interactive Energy Saving Platform

This platform will offer a wide range of interaction with the following tools:


  • Knowledge Base: The comprehensive repository of START2ACT information, documents and reports. There will be an intuitive search engine to explore and find useful information.
  • E-learning: This will be the START2ACT virtual learning environment on behaviour change and new technologies for energy efficiency. Different modules will be offered with a chance to earn the START2ACT energy efficiency certificate.
  • Energy saving competition: Young SMEs can compete against each other to compare their efforts and success on energy efficiency at work.
  • Interactive social platform: This platform will provide the opportunity to connect to other people from start-ups and young SMEs and exchange experience, thoughts, questions, answers, data and information around energy efficiency and START2ACT.