Demand side segmentation in EU and regions - REFURB Deliverable report 2.1 - Overview and one-stop shop solutions for private homeowners
This report, produced in the framework of the REFURB project, is part of work package 2 (“demand side mapping”), and establishes a segmentation relevant for NZEB-renovation and demand aggregation schemes of the demand side (dwellings and dweller characteristics). This segmentation is the first step to better understand the homeowners, a diverse group of decision makers in energy efficiency investments. The document offers a framework to create a tailor-made segmentation or define a set of segments that fit a certain context in a country, rather than fix a pan-European set of segments to cover the entire demand side.
Based on the segmentation of this report, drivers and barriers (financial, social, psychological…) were linked with different segments (report D2.2), better ways to organise the demand side (report D2.3) as well as local differences in demand side drivers and barriers will be examined (report D2.4), and improved approaches to seduce homeowners to integrate NZEB-ambitions within their renovation will be designed (report D2.5).
For further information please visit the project's website at the link below.
See also the relevant BUILD UP Publications: