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WorldGBC launches Air Quality in the Built Environment campaign

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We spend 90% of our time indoors and it's estimated that 92% of the air in the places we live is unsafe to breathe. That’s why 30 GBCs as part of our Better Places for People global project are working to combat global air pollution from the built environment and today launching an Air Quality in the Built Environment campaign. We believe that sustainable buildings and cities are a key part of the solution to reducing both the health and environmental impacts of global air pollution. 


The campaign is in partnership with the Climate and Clean Air Coalition (CCAC), a global programme led by UN Environment, dedicated to reducing the impact of short-lived climate pollutants on both human health and climate change.  The aim of the World Green Building Council's (WorldGBC) campaign is to increase awareness, develop understanding and kickstart actions from a global audience across the building and construction sector.  


Catriona Brady, Head of Better Places for People, World Green Building Council said: “This campaign is a major milestone to promote a healthier and more sustainable built environment.  We’re delighted to be working with so many green building councils and the Climate and Clean Air Coalition to raise awareness of how green buildings are part of the solution.”


Campaign key messages 


 The campaign will focus on the following messages: 

  • Reducing ambient outdoor emissions: 
  • Mitigating sources of indoor air pollution:
  • Radically improving sustainable operation of buildings: 
  • Increasing global awareness:


 The campaign supports the achievement of the following UN Sustainable Development Goals:

-Good Health and Wellbeing

-Affordable and Clean Energy

-Industry, Innovation and Infrastructure

-Sustainable Cities

-Responsible Consumption and Production

-Climate Action

-Partnerships for the Goals


The campaign features 12 images available as social media assets which will be promoted by GBCs and participating partners for three weeks starting 24 April 2019. The campaign assets are available here. Around 30 GBCs are participating in Better Places for People, our programme dedicated to promoting a healthier and more sustainable built environment.  


For more information please contact Catriona Brady